SWACHH BHARAT MISSION IN DEPARTMENT OF POSTS
A National Cleanliness Drive
of Post Offices emanated as action point as a result of Secretary, Department
of Posts’ presentation before the Prime Minister on 24th June, 2014. The Drive
resulted in considerable improvement in the state of cleanliness in Post
Offices which have also been de-cluttered. Old time-barred records and
unserviceable items including furniture and equipment have been removed and
disposed off after following due process. In order to keep the Posts Offices
clean, spotless and welcoming for public, all the Chief Postmasters General
(CPMsG) have been instructed to continue to ensure cleanliness in all the Post
Offices and also to have a Special Cleanliness Drive at least once every month
in every Office.
After announcement of official
launch of 'Swachh Bharat Mission'from 2nd October 2014 by Prime Minister and on
receipt of instructions of first phase of cleanliness campaign (25th September
-31st October, 2014), Secretary, Department of Posts initiated the Swachh
Bharat campaign in the Department by holding a Video Conference with all the Chief
Postmasters General on 25th September 2014.
Hon'ble Minister of
Communications and IT also visited Post Offices as part of the Swachh Bharat
Campaign.The Minister personally instructed and guided the staff about the
significance of keeping Post Offices clean.His visits enthused the postal staff
in making the Post Offices clean.
During the first phase of cleanliness campaign (25th September -31st
October, 2014) following activities were undertaken by the Department of Posts:
i. "SwachhtaShapath" was administered on 02nd October, 2014
to all Officers and Staff in the headquarters of this Department and at the
field levels.
ii. National Postal Week (observed every year from 09th October to 15th
October) was dedicated to Swachh Bharat Mission this year, with emphasis on
creating awareness amongst employees and public about cleanliness.
iii. Shramdaan for cleaning postal premises and awareness programmes
for employees and public were organized in all the Postal Circles.
iv. Senior Officers visited Offices across the country to monitor the
"National Cleanliness Campaign". Progress was also regularly
monitored through Video Conferencing with Heads of Circles.
In order to prepare the Five
Year Action Plan (upto 2nd October, 2019) for Department of Posts in respect
ofSwachh Bharat Mission, a Task Force was constituted on 26th September, 2014
under the Chairmanship of Member (Postal Services Board). The Five Year Action
Plan, which includes One Year Action Plan (from 02.10.2014 to 01.10.2015) and
next Four Year Action Plan (from 02.10.2015 to 02.10.2019), of Department of
Posts has been prepared and communicated to the Ministry of Drinking Water and
Sanitation, the nodal Ministry for Swachh Bharat Mission. All the concerned
Officers in the Department have also been instructed to implement the Action
Plan(s) in a time-bound manner. The Action Plan(s) have also been uploaded in
the e-Sameeksha Portal of Cabinet Secretariat i.e. http://cabsecmis.gov.in/.
Monthly updates on Swachh Bharat Mission for Department of Posts would be
uploaded on India Post website.
NEW INITIATIVES: PARCEL & e COMMERCE
Emerging eCommerce market is
being perceived as a business opportunity by the Department of Posts to
increase its revenue receipts. Department of Posts has rationalised its
offering in Parcel segment and is positioning Speed Post, a premium product for
eCommerce solution. Further, Cash-on-Delivery facility was also introduced to
cater the needs of eCommerce companies. Following are the initiatives taken by
the Department in this regard:.
Network coverage for Express Parcel expanded w.e.f. 01.11.2014 for
booking and delivery across the country, thereby providing a faster, safe and
secure mode of transmission for parcels.
Statement of Intent for co-operation was signed with snapdeal.com (M/s
Jasper Info Tech) and shopclues.com (M/s Clues Network) on the occasion of
‘Business Development Day’ (14th October 2014) during ‘National Postal Week’
Tie-ups have been made with various eCommerce players viz. Flipkart.com,
Myntra.com, Snapdal.com, StarCJ etc. to provide distribution and Cash on
Delivery services.
Pilot has been started in Mumbai and Bangalore with M/s Amazon.in for
providing next day assured deliver of Speed Post articles through identified
Post Offices.
For further horizontal integration in emerging eCommerce market,
Department of Posts is in process of developing a pilot to provide online sale
facilities for rural artisans.
As a result of continuous
monitoring and review of service features, services of Department of Posts has
become first choice for the customers. While conducting audit of ‘Project
Arrow’ Post Offices, P & T audit carried an independent survey and
concluded that the “Speed Post services of the DoP fares better than the services
provided by private courier services”. There are many web based reviews/ blogs
on India Post eCommerce initiatives e.g. Shopnix eCommerce training blog ranks
India Post as number one among eCommerce courier companies with an overall
score of 3.9/5.
NEW INITIATIVES: PHILATELY
Department of Posts has taken
a number of new initiatives to provide marketing impetus and to promote
Philately:
1) Online sale of Philatelic products through e-post office and
e-commerce website. In this context, an agreement was signed with Snap deal and
online sale through Snap deal website was started on 29.08.2014. Since its
inception in late August till November end, philatelic products worth over 5.5
lakhs, have been sold through Snap deal.
2) A Postal fair was organized at Delhi Haat on 11th -12th October 2014
which had the following attractions:- An exhibition wall with theme wise stamp
prints, an emcee, dressed as a postman was engaging visitors in postal and
philately trivia like quiz, sit & draw competition, tattoo artist designing
stamps on hands and arms.
Complimentary balloons with India Post logo stamp design were
distributed to children, short skits were performed every hour on the role,
importance and need of postal services in our daily lives etc.
3) National Philatelic tours cum workshops were organized from
09th-15th October 2014 and December 2014, to generate interest about philately
amongst the Younger Generation. More than 18 schools in Delhi participated in
the workshop and numbers of footfalls were encouraging. Besides, students have
been actively involved in the workshops, Short Films, Quizes all over the
country. Painting Competitions on the theme of Philately were the main
attraction points for the school children.
4) Other initiatives taken by the philately division, include making
booklets on various themes such as art and culture, flowers, children books and
eminent personalities like Gandhi, Nehru & Indian Musicians etc.
5) Nation-wide stamp-design competitions on “people-centric” themes
were held and stamps on the theme “Swachh Bharat” were released by the
Department in January 2015. Further, a Notification for stamp-design
competition on the theme “Women Empowerment” has been issued. The last date of
receipt of entries is 15.04.2015. A commemorative postage stamp on this theme
is proposed to be release in August/September 2015. The detailed notification
is available in India Post website i.e. http://www.indiapost.gov.in/
6)The National Philatelic Museum located at Sansad Marg, New Delhi has
been included in the itinerary of HOHO (Hop on Hop off) buses operated by Delhi
Tourism Corporation for tourists visiting Delhi. An advertisement of “My stamp”
has also been given on the customer coupons of the HOHO Bus Tickets which the
tourists can keep as a souvenir.
NEW INITIATIVES : POSTAL LIFE INSURANCE
India Posts provides Insurance
Services to employees of Central and State Governments, Central and State PSUs,
Nationalized and Scheduled Commercial Banks, as well as Government accredited
financial institutions, Local Bodies, Universities & Government aided
educational institutions, Credit Co-operative Societies, Joint Ventures having
a minimum of 10% Govt./PSUs stake and Employees of institutions accredited by
recognized bodies i.e. AICTE/MCI etc under Postal Life Life Insurance (PLI).
Postal Life Insurance coverage is also extended to the Defence Services as well
as Para-military Forces establishments. As on date, there are more than 6.2
million policies with aggregate sum assured of Rs.1,21,153.91 crores in PLI.
Besides, PLI organization also
manages Group Insurance Policy for the Gramin Dak Sewaks of the Department
called EDAGIS-1992 and GDAGIS-2010.
Postal Life Insurance (RPLI)
• Rural Postal Life Insurance (RPLI) was introduced in 1995 as a sequel
to recommendations of Malhotra Committee constituted for reforms in Insurance
Sector and is mandated to provide affordable insurance coverage to rural
population especially weaker sections and women workers. As on date there are
more than 23.68 million RPLI policies with aggregate sum assured of more than
Rs. 1,58,901.36 crores
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